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The digital society in Spain demands that technology be at the service of people



The digital society in Spain demands that technology be at the service of people


In a digital context marked by the arrival of 5G, the irruption of artificial intelligence, connectivity and the debate on the use and privacy of data, Fundación Telefónica’s report ‘The Digital Society in Spain 2018’ reaffirms that Spain is the vanguard of a technology that should not displace people, but be at their service.

Fundación Telefónica has presented its report ‘The Digital Society in Spain 2018’, an extensive study that analyzes how the advancement of digital technologies has developed new formulas for communicating, consuming, working and enjoying leisure in Spain. This complex technological and digital context has caused the evolution of the digital user to the digital citizenwhich forces us to generate a more human technologythat puts the person at the center and has a positive effect on society.

The report exposes a large amount of data that shows that no area of ​​Spanish society is alien to the process of transformation of the digital revolution. For example, it collects figures that show how the population has experienced a growing concern about the security of your datahow 95.1% of users choose instant messaging to communicate, or how Spain is the leading country in Europe in fiber penetration in the home with 71%, a figure higher than the sum of the United Kingdom, France and Germany together.

In short, endless information that you can consult by downloading the report ‘The Digital Society in Spain 2018’ here.

If you want a preview, here are some of the key points:

The year artificial intelligence conquered us

Without a doubt, 2018 has been the year of artificial intelligence. After conquering our smartphones, suggesting friends on the networks and recommending purchases; now the AI ​​has sneaked into our homes with the virtual assistants. We have seen the launch of Google Home, Amazon Echo and Movistar Home, devices that, in addition to revitalizing the market, have revolutionized the user experience and the way of consuming services.

Of the virtual assistants currently on the market, the only one that has a touch screen is Movistar Home, the device that integrates Aura, Telefónica’s artificial intelligence. These devices allow the user to perform various actions on the Internet without having to use their hands, that is, simply with their voice. Even Movistar Home is capable of regulating the lights to create a complete connected ecosystem in the home.

Leaving virtual assistants aside, artificial intelligence has also made it possible to hyper personalization of services and content. In addition, companies are beginning to integrate AI into their processes, since Accenture and Frontier Economics believe that this technology will increase annual growth rates in Spain and increase labor productivity by 11%.

Prepared for the arrival of 5G, and the irruption of IoT and smart cities

The magic triangle: IoT, Big Data and artificial intelligence, three technologies that are destined to understand each other and that will lead the digital revolution in the coming years. However, all this gigantic amount of information and processes will require a leap in connectivity, 5G.

With the arrival of fifth generation mobile connection The irruption of the IoT will come, and it is that, according to the consulting firm Gartner, by 2020 95% of new electronic products will already incorporate IoT. In a matter of a couple of years we will find ourselves with the reality of smart cities, hyperconnected cities in which we are already taking the lead.

Spain has a network of smart cities which extends to 65 cities, including Barcelona, which has just been chosen, along with Singapore and London, as one of the smartest cities in the world. Connected cars will circulate on its streets, vehicles that, from Telefónica, have shown that they will achieve unprecedented road safety.

The challenge of cybersecurity and digital trust

The more connection and users, the more effort you have to invest in cybersecurity. The year 2018 has left us with many cyberattacks, including the largest by distributed denial of service (DDoS) of history, suffered by the portal of collaborative projects GitHub and that caused intermittent crashes in their website activity for several minutes. Facts that, how could it be otherwise, show the importance of network security.

This reality is already familiar to the population. As we said before, the growing concern for security joins that of the data privacy. According to the report of ‘The Digital Society in Spain 2018’, for 82.9% of the Spanish population, the privacy of their data on the network is very important.

Another relevant aspect included in the Fundación Telefónica report is the crypto hacking. According to experts, the number of organizations affected by crypto hackers doubled to 42%, compared to 20.5% in the second half of 2017, and that the three most common virus variants seen between January and June were targeting secretly mine coins on infected computers.

Hyperconnectivity, the oxygen of the digital world in Spain

More and more facets of our lives are related to technology, and our country has become a true exponent of this digital reality. In Spain we have taken the first steps towards the new 5G mobile generation, and we are already leaders in the deployment of smart, dynamic and sustainable ultra broadband.

In 2018, the number of mobile lines continued to add customers in Spain and closed September with a record figure of 53.4 million, 2.9% more than last year, which had 51.8 million lines. This means that penetration is already 114 lines per 100 inhabitants, above the global average, set at 104 per 100 inhabitants. For its part, the coverage of 4G (LTE) networks reached 97.2% of the population, when in 2014 it was only 47.8%.

From the point of view of fiber connection, Spain is in a privileged place. It already reaches a level of fiber optic penetration to the home of 71%, a figure higher than the sum of the percentages of the United Kingdom, France and Germany together. And within the framework of the OECD, our country is only surpassed in the world by South Korea and Japan.

The “Generation Mute” and new audiovisual services

Sociologists have already created a new name for a generation of young people who no longer think about phone calls. The population speaks less and less on the phone and uses instant messaging applications such as WhatsApp or Telegram more and more. In fact, the daily use of instant messaging almost doubles that of mobile and landline calls, and 60% send instant messages several times a day, while 24% call by mobile and only 12% through landline.

We are talking about the “Generation Mute”, characterized by preferring messages instead of the traditional call. In 2018, 96.8% of Spanish young people between 14 and 24 years old used WhatsApp as their preferred channel to communicate with family and friends. In addition, for 95.1% of the Spanish population, instant messaging is the preferred channel to communicate, even above communication in person, which is reduced to 86.60%.

From the point of view of television and other digital content, we must highlight three milestones in 2018 that reflect the profound change experienced by television in Spain:

  1. One in three households connected to the Internet contracts payment platforms to watch audiovisual content online
  2. The time that Spaniards spend in front of the television and the time they spend in front of another device is equalized.
  3. Exponential increase in the use of television in “smart tv” format to access the Internet.

Leaving audiovisual content aside, the report points out that online information is in a difficult situation. We are in the middle of a debate about the fake newsand it is that, the new technologies have acquired a propagation capacity and a viral impact unthinkable a few years ago.

We are currently seeing how false information is affecting various areas, including the conduct of elections in democratic countries. the consultant Gartner wanted to warn that it is expected that by 2022 the majority of citizens of countries with mature economies will consume more false information than true.

For all this, the Digital Society demands an ethical framework on the application and treatment of data, with processes that guarantee their security and privacy on the network.

It is essential that technology is designed to serve people and it must prevent the digital revolution from entailing a setback in social rights and freedoms.