Technology: interest and desire for novelty are falling

The market for technologyas important as i steps forward made in terms of hardware and software, does not always lead to changes capable of capture interest of new and potential consumers.

The evolution of technology collides with indifference

According to a study carried out by Accenturewhich took into consideration a statistical sample of over 28,000 individuals (in 28 different countries), some rather interesting data has emerged, which make us reflect on how, today, technology is perceived.

Users who choose to change smartphone in the next 12 months they fall within a percentage equal to 48%that is to say 6% less than what had been detected during the last year (catches the eye the result obtained in Chinawhere we are witnessing a real phase of free fall, passing from 82% to 61%).

The 62% of the interviewees, in relation to questions that also involved the sector of home automation andInternet of Thingsbelieves that these devices are characterized by a price that is still too high and, at the same time, have revealed serious doubts in relation to everything concerning the protection of privacy and security.

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