Smartwatches in favor of cheap fitness trackers
Many people buy wearable devices to keep track of their routines fitness especially during the 2020 COVID-19 pandemic, but many of them don’t make the effort to buy smartwatch.
Canalys researchers determined that wearable device shipments in North America increased 10% year-on-year in the second quarter of 2020, but that this was mainly due to fitness tracker low-priced that they could afford on a pandemic-impacted budget, especially the lower ones $ 50.
Fitbit it may have fared better than most as its paid service helped those who couldn’t work out at the gym.
However, it wasn’t great news for most smartwatch makers. Fitbit and Samsung were partially hurt with the arrival of Sense and Galaxy Watch 3. Google’s Wear OS also took a hit as stores closed and businesses braced for new watches using Snapdragon Wear 4100.
It wasn’t bad news for everyone. Apple Watch shipments were still going well, but the star of the show wasn’t there Series 5. While the high-end model was still Apple’s most popular, it was the Series 3 from $ 199 which saw shipments grow by 30% over the same period a year earlier.
Price is clearly a key factor and Apple could be well positioned with a new low-cost watch coming this fall.
Whether this continues or not is not certain. All the major companies are focused on 2021, Canalys said, but that doesn’t necessarily mean that smartwatch they will have difficulty. New models from Apple, Fitbit, Samsung and others could lead to spikes. Canalys also noted that devices with “advanced health monitoring” might stand out more than tracker “Random”.
The smartwatch might enjoy a rebirth, then, especially as people are concerned about blood oxygen levels and other possible signs of COVID-19.