Samsung is gaining ground at the expense of Apple

A report drawn up by the British site highlights how, the legendary loyalty of users Applehas decreased while remaining quite high.

According to the English site, in the last year only the 77.4% of the owners of iPhone have switched to new models, iPhone 6s And iPhone 6s Plus. 61% of these preferred the new versions to the iPhone 5s, 21% to the iPhone 5. The analysis, carried out for two months and concluded on November 30, also reports that the 9.8% of those who bought the new Apple devices are former customers Samsungthe 5.1% HTC and the 4.3% Sony. Only the 6% of those who owned the previous model (iPhone 6) decided to replace it with the new versions.

The situation is different for Samsung, the number of customers is in fact more uniform. Only the 48.5% of customers of the South Korean manufacturer replaced their device with the new one Galaxy S6 or with the Galaxy S6 Edgeamong these, the majority was in possession of the Galaxy S4, released two years ago. Ben the 16.9% Of former Apple customers bought the new Samsung device. 11.8% and 10.3% of new Galaxy S6 customers come from HTC and Sony respectively.

These data therefore tell us that the South Korean company has managed, more than Apple, to win new customers from a previous experience with a different manufacturer.