#MedullaParaMateo: the relationship between social networks and transplants bears fruit

The arrival of the Internet has revolutionized all areas of health. The viral campaign # MedullaParaMateo once again demonstrates the success of the relationship between social networks and transplants.

Anyone who has experienced the dramatic wait for the organ transplant He knows that, despite the enormous efforts of medical professionals and the support of family and friends, these types of situations represent real anguish, which sometimes ends with a happy ending.

What nobody expected is that the arrival of the Internet, and especially of social networks, would revolutionize this field of medicine in such a way. As we tell you in Think Big a few months ago, the relationship between the network and health is becoming closer. And it is that doctors and patients are more and more inclined to bet on the 2.0 routes.

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In case of #MedullaParaMateo However, it has meant the demonstration of the importance in the relationship between social networks and transplants. Mateo is a boy of just a few months, whose life took a turn when the doctors detected leukemia. His story contributed to spreading the importance of being a bone marrow donor, through a clear example of communication and dissemination on how to become a donor in Spain.

The viral campaign made history, getting the support of famous athletes such as Rafael Nadal, Fernando Torres or Iker Casillas. In addition, he had the help of other recognized characters among which stand out Raphael, Leiva or Pep Guardiola. However, it is sometimes blamed that social networks generate “a lot of noise”, but with few results. What happened in this case?

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Social networks and transplants, the beginning of a prosperous relationship

Thanks to the # MedullaParaMateo initiative, we began to understand the importance of the relationship between social networks and transplants. And it is that after this intense viral campaign, success figures are hidden in the survey carried out by its promoters: 92% of users are already considering becoming a marrow donor. A record percentage that shows that the Internet can work in causes as commendable as that of little Mateo.

The viral campaign has been a success: society is now much more informed than in the past, as 83% of those surveyed know how and where they can donate. Until now, more than 6,000 people have registered as bone marrow donors, which represents more than half of the new registrations obtained in 2012.

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These results support previous studies, which showed that the relationship between social networks and transplants was becoming increasingly important. According to a study from Johns Hopkins University, Facebook it was a good platform to combat the transplant shortage (at least in the United States). Now the # MedullaParaMateo or # M4M campaign follows previous initiatives, relying on Twitter to connect with users.

At a time when patient-specific platforms began to create social networks to put transplant recipients or transplanted people in contact to tell their case or seek support, history once again shows us that we are on our way, in the relationship of social networks and transplants, towards a successful future. Hopefully # M4M and # MedullaParaMateo achieve their purpose, and little Mateo can recover satisfactorily.

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Images | Mkhmarketing (Flickr), médulaparamateo.com

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