IUNI U2: HTC technology is combined with Gionee software

After the news of the possession al 100% Of Oppo of the startup Oneplusmedia attention now focuses on another spinoff IUNI of society Indiana Gionee. Probably, Gionee itself will be a company unknown to most, but it has been active on the market since 2002.

In all these years of operation it has managed to carve out an important share in the Asian market of smartphones, thanks to the construction of devices powerful quality medium-high with strong customization in your OS. 2014 was identified as the expansion in Europe and decided to rely on its own subsidiaries for the international market.

Usually the strategies of attack of the international markets by the Chinese producers are divided into two groups:

– price competition: medium-low range models sold at very low prices and intended to spread the brand on a large scale;

– best in class: with hardware specifications aligned with the top of the range of the most famous international brands, but with a marketing and industrial policy aimed at emphasizing quality at a fair price (emblematic the case of Xiaomi and time of OnePlus).

IUNI (acronym for I am Unique) seems to want to pursue the second strategy as at the service of the strong core, represented by the operating system IUNI OS, has decided to put top-of-the-range hardware: 4.7 “Full HD display produced by Sharp, 2.2GHz Snapdragon 800 processor, 16 mega-pixel rear camera and available in two configurations, the first with 16GB of internal memory and 2GB of RAM, the second with 32GB of internal memory and 3GB of RAM. Furthermore, the smartphone has the same unit as the front camera.HTC One M7 has as a rear camera: 4 mega-pixels and Ultrapixel technology for fantastic selfies even in low light conditions.

The full specifications are as follows:

The hardware is in line with current trends and also the aluminum finishes, on a design that closely resembles Oppo products, it seems extremely refined and refined so as to understand the reason for the enormous success that the smartphone has had in China. given, above all, the price of 320 $ which in Italy will be around 320 €. During the presentation of the product, the company revealed that its philosophy is inspired by that of Apple as a valuable product must enhance the hardware / software combination and its OS is designed to limit swipes or taps to a minimum. and to simplify frequently used functions in a smartphone.

As is evident from the image of the UI cd Aurora that we propose, the software follows the flat cd flat design philosophy. The interface seems to be inspired by that of Gionee (Amigo OS) and the icons closely resemble those of the Miui. The curiosity to try it was great, so we turned to the official Italian importer Topresellerstore.it, who sent us the photo of the device before sending it from China. The configuration is that of the premium model (with 3G of RAM and 32GB of internal memory) and we will review it next week.

In view of the review, do you have any curiosity or proof that we should do? What do you think of this latest smartphone that Chinese manufacturers offer us? Do you think that the 2200 mAh battery can compromise the autonomy of this device?