India as a new dream market for technology
The Asian country has great potential that it is doing over the other giant by population of the continent, China.
Technology in India is growing as a market, especially in recent years. Some analyzes already indicate that this country will become the new China for large technology companies, especially now that more than customers are looking for users. The huge amount of population of India (around 1.25 billion people in 2013) represents an opportunity for many companies that base their business model on a mass of users.
The most populous country on Earth is China, but India is close behind. Statistics for 2013 show that there is only a difference of about 100 million people. While the first of these countries has long been considered an important market to exploit, India has not had a similar attraction in companies until now.
However, for a couple of years the number of smartphones in India has exploded and, according to the analyst firm eMarketer, it will reach 168 million. Total there will be 277 million Internet users in the country. Just to illustrate the dimension these figures pose for tech companies, especially those whose business depends on the internet, Facebook has 132 million Indian users, while WhatsApp has become the most popular app there.
Twitter bought a mobile marketing-oriented Indian startup ZipDial in early 2015 to strengthen its position in the country, while Google is also taking action to expand its presence. And it is that in China, despite the enormous potential of its market, there are pitfalls for their exploitation by foreign companies. There are very strict rules for the establishment of non-national companies and even at times the Chinese government has chosen to block their entry.
Right now in China there are locally sourced platforms that provide the services offered by companies such as Google, Facebook or Twitter. They are the ones that monopolize the market and prevent the entry of foreign competitors.
Challenges for technology immersion in India
Technology in India has great challenges ahead. First of all, there are large numbers of people living with very few resources. This serious social problem extends to telecommunications, since the infrastructure to establish network connections is poor. The internet is not ubiquitous and the speed is often slow.
What’s more, only one in six Indians knows English to navigate in this language. To bring the services of the Network closer to the rest, it is necessary to translate pages and platforms into Hindi and other existing languages in the country.
Images: oliver hiltbrunner and Scalino