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Did you know that videos with subtitles are 80% more likely to be watched to the end? Or that 65% of LinkedIn videos are viewed without sound? Digital platforms and social networks increasingly prioritize audiovisual content. That’s why subtitling videos quickly has become an essential part of the strategy of many content creators.
The benefits of accessible content
Subtitles allow the content to be more accessible for that part of the population with hearing problems. According to the WHO, more than 5% of the world’s population (466 million people) suffer from hearing loss. In addition, in Spain, according to current legislation, the portals of the Public Administration and the companies and entities that manage public services, as well as those that receive public financing, among others, have the obligation to be accessible.
With around 7,000 languages in the world, translating with subtitles, for example, into English, will help increase the reach of any content, especially if we talk about impacting customers beyond our borders. In addition, the subtitles improve the SEO positioning of the video, since search engines do not recognize the images, but the texts do.
Today, there are still few brands that use subtitles in their videos, so it is a good way to differentiate yourself from the competition.
An optimized workflow
To streamline your workflow and edit content faster, Subly is the platform that enables upload a video and get subtitles automatically in a matter of seconds. In this way, you will save time in the tedious task of first transcribing all the text to be subtitled and then editing the subtitles in your video, with the work involved in correctly synchronizing text and audio.
Over 100,000 creators around the world use Subly to automate their subtitles, allowing them to save half the time on this task. To do this, you just have to upload the audio or video file that you want to transcribe. Once you have the transcript, you can customize the appearance of subtitles, changing the font, format and position of the text in the video. It even allows you to add the logo of your company or brand to give it a more corporate look. At the end of the work, you will have two options: insert the subtitles in the video or download them in the SRT, VTT or TXT formats to be able to reuse them.
Different plans for different types of users
The technology behind Subly has been designed for a simple and intuitive editing, which does not require great skills professions. In this sense, it adapts to the different types of content creators, through the different payment options it offers: the Subly Pro plan, aimed at YouTubers, bloggers or poadcasters; Subly Premium, for creators who want to reach a global audience; o Subly Business, aimed at agencies, marketing and production teams. They have a special version for large businesses (Pre Paid) and the possibility of 100% customizing your plan based on the needs of the organization.
Its website offers tutorials and a blog section to keep up to date with everything related to content and subtitles, as well as tips to maximize your time on this task.
Dare to optimize your time with Subly, turn your videos into global content and join the 70,000+ creators who have already made the leap to automation.
Try it now on your website!
