Sony Ericsson: We have learned from the mistakes of the past year
In an interview with Pocket-Lint, Sony Ericsson’s Global Marketing Director Steve Walker acknowledged that they had made a few mistakes in 2010, but changed their approach a bit and learned “a lot last year.” One of the areas that Walker acknowledged that they would improve is the timeliness of Android updates on their devices.
In the interview, Steve Walker mentions that in 2010, hardware was a lower priority for them than software. However, it was referring to Sony Ericsson’s Timescape software and not Android operating system updates. Furthermore, they did not correctly predict the direction in which the smartphone market was moving.
Many Xperia users last year were upset with Sony Ericsson’s continued delay in bringing out the Android 2.1 update to the Xperia lineup. Also, it appears that Sony Ericsson revealed to an Android blog in early January that the Xperia X10 and X8 lineup will not receive a past official Android update. 2.1, which does not seem to me that they have changed their position regarding the importance of Android updates for users.
He also mentioned that in the next year, hardware and software will be more balanced in terms of priority. As if to prove it, he pointed out the Sony Ericsson Xperia Arc, its new flagship Android device, which should go on sale in a few months.
To the chagrin of Sony Ericsson Xperia users frustrated at remaining stuck on Android 2.1, Mr. Walker said that “’If we hadn’t done what we did with the X10 and X10 minis, we wouldn’t have been able to do what we did here today when He looked at the latest Sony Ericsson phone, the Xperia Arc, with a smile on his face.