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Kantar, August data: Android always at the top but falling, Windows Phone rises



Kantar, August data: Android always at the top but falling, Windows Phone rises


Kantar has released its data relating to the trend of the global smartphone market in the quarter ended August 2015: Android it still remains the most popular mobile platform but shows signs of slowing down in several markets, while Windows Phone breathe again.

As the data show, in the European “big 5” Android continues to maintain the top of the ranking, but declining sharply in France, Germany and the United Kingdom: a decline almost totally absorbed by iOS in Great Britain, while in the other two countries a revenant also participates in the party Windows Phone.

According to Dominic Sunnebo of Kantar, the decline in the UK is mainly attributable to disappointing sales of Samsung smartphoneswhile Sony and LG would have been the only Android manufacturers able to earn points compared to the previous year and compared to the month of July.

Things are better in the US, where iOSpenalized by the imminent launch of the new iPhones, loses something to the advantage of Android and where Samsung Galaxy S6 is gaining groundwhile failing to annoy the leadership of Apple devices; iPhone 6 is also the best-selling smartphone in Chinawhere iOS nets Android 5 points.

We close with Windows Phone: the Microsoft platform shows signs of life in France, Germany and Australia but, according to Carolina Milanesi, it still fails to have a concrete impact on the marketdespite the aggressive pricing policy.