iPhone 12 and iPhone 12 Professional Reservation Results Outperform iPhone 11 Launch, Says Kuo

Estimates from TF Securities analyst Ming-Chi Kuo Apple with notches between 7 million and 9 million combined iPhone 12 and 12 Pro pre-ordered over launch weekend, and those numbers will only increase with the start of the iPhone 12 Pro Max and mini sales in November.

In a note to investors on Monday, Kuo said that iPhone 12 and iPhone 12 Pro alone nearly matched the performance of the entire iPhone 11 line in 2019. Apple is estimated to have sold between 10 million and 12 million iPhone 11 series devices. during the launch weekend in 2019. Sales of the two new models reached an estimated 1.7 million to 2 million units in 24 hours, from 500,000 to 800,000 iPhone 11 units registered last year.

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“The iPhone 12 Professional Pre-Order exceeded our expectations due to Apple’s initial preference from core fans for high-end models, strong demand in the Chinese market, and the upcoming peak season in the United States and Europe,” Kuo writes.

Kuo doesn’t expect the next iPhone 12 mini and iPhone 12 Pro Max to match the iPhone 12 and 12 Pro, but pre-orders for the remaining two 2020 models could overall push 12 series pre-order sales toward heights of. “Supercycle”.

The analyst is modeling iPhone 12 and 12 Pro to both account for 30% to 35% of the iPhone 12 serial shipments in the fourth quarter. Tiny iPhone 12 Mini and Large iPhone 12 Pro Max is estimated to hit 10-15% and 15-20%, respectively.

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Kuo previously pegged to the iPhone 12 mini to get a larger share of shipments, but the lack of dual SIM support and the phone’s small screen are prompting a quiet response from the major Chinese market. China, however, shows great interest in the more expensive iPhone. 12 Pro.

“Reasons for the strong pre-order demand in China include 1) requiring the transfer of the high-end model due to Huawei’s ban, and 2) more popular 5G infrastructure to benefit marketing and promotion,” Kuo writes.

Announced at a special event last week, the iPhone 12 line features a host of updates including a revamped design, a powerful A14 Bionic system-on-chip, and 5G support. It is the latest feature that is expected to increase sales in 2021.

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Apple iPhone started 12 pre-orders last Friday before a broad launch scheduled for October 23. Pre-orders for the tiny iPhone 12 iPhone mini and high-end 12 Pro Max will begin in November. 6 and will reach the customer a week later.

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