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Iberia: a new way of traveling thanks to experiential tourism?



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Iberia: a new way of traveling thanks to experiential tourism?


Tourism is only growing. More and more people decide to travel and visit new cities. Faced with this phenomenon, Air Europa and Iberia present their Living Apps to differentiate themselves through experiential tourism and promote a new way of traveling.

Did you know that in 2018 tourism worldwide grew by 6%? That means 1,400 million travelers around the world visiting different cities throughout the year. By our side, Spaniards prefer to travel in summer: in August 33% of reservations are made while in July 22%. A new way of traveling is on the way.

However, one of the biggest challenges in finding a ride they are the lack of time, choosing the destination city and, later, the activities to do there. On average, a user spends 4 hours and 33 minutes searching, comparing and booking activities in the city in which he is going to travel.

Regarding choosing the destination, it seems that many users have agreed this 2019: the most demanded have been Japan, Norway, Russia, Jordan and Morocco. Under this scenario, in which traveling is becoming one of our favorite leisure goals, the question arises: what type of trip to choose? How to select an offer among so much information? And the activities, all the ones that the blogs recommend are for me? Will the information be up to date?

Experiential tourism: Iberia, examples of innovation in the sector

In the case of Iberia, the company has chosen to distance itself from the competition by providing differential value to its customers. Specifically, they have opted for the Living Apps initiative. They are a series of applications available in the Movistar+ menu and in Movistar Home, which allow both Telefónica and leading companies develop new experiences for your customers.

Iberia has set out to enrich the travel experience of its customers. Do you want to travel, but you are not sure where? Or do you already have your flight, but you don’t know what to do there? In that case, sit back and enjoy, because Iberia offers you a variety of destinations and special content so you can get to know them in depth before you travel.

Aothers, to make it even more interactive, in the Iberia Living App you can access the option “The game”. In it, you will answer the questions that are put to you and Depending on your interests and tastes, Iberia will offer you a destination and plans to carry out. Sounds good, right?

With “OK Aura, I want to see Tokyo” you can see one video guide and content created specifically for you to discover the most interesting aspects of the destination. You will also discover a section with recommendations to do during the trip and by saying “OK Aura, book on the web” (or clicking on the option with the remote control) you will obtain a QR to go directly to the section of its web page with the trip you want

If you want to know more about the different LivingApps that are available, you can do it through this link.