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How to offer learning to a digital society that only has micro  moments



How to offer learning to a digital society that only has micro  moments


Mestizaje is the word to take into account in the field of editorial content, a sector that seeks to reinvent itself and that wants a fine rain to sprout from the ugly clouds that appear on the horizon, and that have devastated other cultural industries, to water a near future starring an offer adapted to market trends.

Leaving fiction content aside, the data underscores the importance that learning content for all of us. Proof of this is that the most repeated word on Google in 2017 was not Trump or Kim Jong un, but How, the ‘How’ that heads so many questions. This, or the fact that 73% of adults consider themselves lifelong learners (Pew Research Center), shows the hunger for knowledge that we continue to have, although this is no longer fed by the traditional book, now one more format among several that the demand feels closer to.

Our reality is changing rapidly. On the one hand, we have more and more free time, but this time *is distributed in micro moments**, in fragments in which it is difficult to tackle tasks that are too long. For this reason, the contents tend to shorten their duration, to adapt to these small moments of free time that are located around our tasks.

To this phenomenon must be added the weight that the audiovisual content is ******* in relation to others. So much so that 82% of Internet consumers say they watch videos regularly (ComScore), or, as a recent Cisco study highlights, around 70% of web traffic was video in the past year. And it is that, the audiovisual is currently the king format, the one that manages to multiply the time spent on a page, and the one that has the greatest power of viralization (the desire to share is another characteristic of the new consumer).

One last piece of information: in this new reality, the mobile has become the universal deviceon the device that is predicted to outperform all other devices combined by 2019.

All these aspects, and others, lead the publishing world, stuck in its traditional aspect of book sales, to consider some next steps in which it seems that learning experiences tend to be shorter and shorter (microlearning), and in which that there is room for the written text, the audiovisual content, the video game, or the audio book depending on the subjects and the final recipients in each case.

There are already authors who have realized the need to reinvent themselves and who offer their followers, on different media (mobile, tablet, computer, etc.), transmedia content, and the sector also seems willing to open up to new members who help them move in this direction. Proof of this is the agreement reached between Vivlium, a digital learning platform that offers users a social environment for consumption, publication and exploitation of assets, and Libranda, a reference in the distribution of electronic books that works for more than 400 publishers, for which will work together to adapt learning content to this new mestizo reality to which both society and technology have given life.

Vivlium is a clear example of a new leisure training platform that responds to the rules of the game set by the collaborative economy of knowledge, putting in contact freely (anyone can access and publish, or access, the content) and unlimited users who they want to learn with people, companies or institutions that want to teach so that they share content in various formats (courses, videos, digital events, documents, tests, etc.) in a global, open, free and ad free way, something that represents a point of inflection of the model of the creative industries of knowledge. And this agreement between the platform and Libranda is a very interesting step that can connect a huge content catalog with the new demands of users, who are increasingly familiar with the use of search engines.

The clouds are approaching the publishing industry. Let’s hope they discharge their water on the land planted by the sector.