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How to become an expert in Digital Marketing and business with ThePowerMBA



How to become an expert in Digital Marketing and business with ThePowerMBA


Did you know that one in three startups does not survive the first year after its foundation? It is one of the conclusions reached by the Entrepreneurship Map 2018 referring to Spain. Today the figures are even more alarming. Having good business knowledge and knowing how to make a disruptive value proposition today is worth gold. It is also worth learning everything about Digital Marketing, one of the most demanded professions.

The problem so far has always been that taking a business master’s degree was an option that only a few could afford (Since this type of training requires a large investment in time and money). And precisely this has been the reason why it was born ThePowerMBA: an online business school that offers an alternative to traditional master’s degrees that is much cheaper and easier to integrate into your day to day life. You can do the classes at your own pace (they last 15 minutes and are 100% online).

In addition, in all the training that the school imparts Some of the world’s most successful executives and entrepreneurs participate, including the founders of YouTube, Shazam, Waze, Netflix and Tesla. So if you have a project in mind and want to turn it into a real business, we encourage you to take a look at the content on the Movistar Campus Living App.

What to learn with courses for executives

According to Borja Adanero, founder of ThePowerMBA, creating a business consists of identifying customer needs first and then devise the corresponding value proposition. To do it well, he recommends a tool called the value curve, which is used to see what the competition offers and, based on it, seek a competitive advantage (innovating in value). They themselves achieved it by betting on a disruptive proposal, which in the case of ThePowerMBA was that people could study at their convenience (which was efficient because they only focused on the key concepts, and it was also entertaining).

He advises any entrepreneur to go to market as soon as possible in order to validate their business idea in a real context.. It tells us what really is the minimum viable product that allows us to launch our idea, even in a rudimentary way, to a segment and thus see if it fits in the market. Once this minimum viable product, what is known in the startup world as Market Fit, works, we can optimize and scale it.

In his program for entrepreneurs, Borja also teaches us how to create products based on a business model, how to fully understand how the market works, how to minimize risks when starting a business, and much more.

How to enjoy ThePowerMBA on Movistar+

Now you have the possibility to enjoy ThePowerMBA courses in video format from the comfort of your living room. If you are a Movistar Fusión customer and you access Movistar+ through the UHD Decoder or UHD Smart WiFi Decoder, you will find in the main menu the section “apps”. Click on it and discover the wide catalog of Living Apps available.

In section “Education and culture” you will see the Movistar Campus Living App, which offers you training content from different leading companies in the training sector. All the courses, talks and videos are short and easy to understand so that your learning is fun. Here you will also find a premium selection of ThePowerMBA. On the one hand, you have the contents of “Digital Marketing 360”, which present you with strategies to sell better, explain what a funnel is and how to manage audiences on Facebook and create campaigns. On the other hand, you have module 1 of the “Executive Course”. There they will explain the three key tools to create a business and two success stories.

But we are not going to tell you everything… Enter the Movistar Campus Living App now and discover what you can learn comfortably from television. And he remembers what Walt Disney already said: All your dreams can come true if you have the courage to pursue them.”. Take advantage that you have the right tools for it!