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Digital marketing? Community Manager? Discover how digitization has changed the communication sector



Digital marketing? Community Manager? Discover how digitization has changed the communication sector


Conecta Empleo explains how the communication sector has evolved with digitization. Discover the most demanded professions with Fundación Telefónica’s Digital Training and Entrepreneurship Program.

New installment in the Conecta Empleo series, in which we tell you the details and relevant aspects of the professions most in demand by companies. If last week we told you about how Python developers have become true stars within their companies, now it’s time to analyze some professionals who have had to reinvent themselves with digitization. Indeed, today we are going to discover something more about the new jobs in the communication sector.

As you know, technological innovation and digitization have generated a lot of jobs that did not exist before. How can this be used? Being new professions, there are few expert people, or who dominate the activity, so there is a high demand from companies. However, it is not enough to know which professions are the most in demand, good training in the field is also needed. Here it seems ‘Conecta Empleo’, the Digital Training and Entrepreneurship Program of Telefonica Foundation.

Know in real time the most requested professions

Pioneer in the use artificial intelligence and big data For work use, Fundación Telefónica has a platform that maps digital professions by companies in real time.

In addition, in this useful platform there is a Virtual Career Counselor that accompanies the user with personalized recommendations for training in digital skills. Thanks to this tool, the user will discover which courses, both free and paid, are necessary for their training.

In the communication sector, the platform Connect Employment It can also help you when adapting to new digital professions.

What do you know about marketing? Do you know how social networks are managed?

Pedro Salazar – Pepe Jeans (Digital Marketing)

José Manuel López – Wysiwyg (Community Manager)