Digital 1st, the path to the digital transformation of SMEs

Promoting the digital integration of SMEs is the objective of Digital 1st, Telefónica’s latest launch to draw up its roadmap towards the digitization of this sector.

The digital transformation of small and medium enterprises is the main focus of Digital 1st. Its about last release of Telefónica to help the integration of SMEs in the digital world based on the cloud and connectivity as levers of change.

A transformation where the company has more than 760,000 users who trust it as the main technological partner on their way to digitization.

The path to a complete transformation

Digital 1st is the solution for SMEs looking to give the definitive leap to the digital world. From the first moment, companies will be given full coverage so that they do not feel alone in this transition.

Through various packages, depending on whether they are adapted to the needs of customers, SMEs will be accompanied by a team of professionals who will advise them in a personalized way.

Differentiation, productivity and connectivity as main axes

There are three seasons where Digital 1st makes stop: differentiation, productivity and connectivity. The IT services offered by Telefónica will be focused on these three axes to try to ensure that SMEs manage to catch up with large companies, that they are more efficient and that they can always be in contact with the client.

The differentiation of the competition will be carried out thanks to services of Digital marketing and Business Intelligence that produce results with the aim of persuading and ensuring that the user experience is repeated.

For its part, it will seek to increase productivity through the mobilization of jobs and encouraging the use of collaboration tools.

Along with this, being always connected is essential for digital transformation. Achieve the best connectivity, through the use of optical fiber or 5G; have cloud solutions and take care of security, separating the hardware from the software of the devices to favor a rapid restoration of files in case of loss or theft; They will be key axes to always be available to the client.

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A route to demonstrate the potential of Digital 1st

Since there is no better way to convince yourself than to try it, from the Telefónica Demonstration Center in Madrid, Digital 1st offers a route so that SMEs can see first hand this process of digital transformation.

It’s about a interactive tour where companies will be able to learn first hand about all the services and technological keys that are necessary to adapt both to the client and to the digital market.

The route, which takes place in Madrid and in others seven more centers in Spainamong which are Barcelona, ​​Seville, Valencia or Santander, shows in just over an hour the products, which reach thirty services, that Digital 1st offers to digitize.

Services available to the client

During the digital 1st route services of all kinds can be contemplated. From those that directly affect the user experience, such as entering a retail store, to services more focused on security, with the cloud as the key.

Go into a clothing store and connect to the wifi network not only can you bring with you the ability to access the Internet. In addition to the connection, information will be made available to customers such as the average waiting time to reach the end of the purchase queue, or the price of certain products. A connection that will not only benefit the consumer but also the SMEs that will have customer data to find out what music they like to listen to the most when they buy or what kind of offers have the most appeal.

Some services that also include the digital signature. From a device you can send the signature to Outlook and store it in the cloud, thus ensuring its maintenance and security.

In addition, Digital 1st will also enable the creation of both apps and web pages for its clients so that they can improve their positioning on the Internet, or find out to what degree they comply with the new regulations and know how to adapt to them.