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Asus ZenFone Max Plus (M1) is the new smartphone unveiled by the company



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Asus ZenFone Max Plus (M1) is the new smartphone unveiled by the company


Asus ZenFone Max Plus (M1) it offers a compact design with a generous 5.7 ”full view 18: 9 display, dual rear cameras, 4130 mAh battery and unlocking with face recognition or fingerprint.

Asus ZenFone Max Plus (M1) – PRESS RELEASE

Cernusco sul Naviglio, 12 January 2018. ASUS today announced the availability of ZenFone Max Plus (M1), the first model in the new ZenFone Max series, the only family of smartphones in the world with a high-capacity battery. ZenFone Max Plus is ASUS ‘first smartphone with a 5.7-inch full-view display and a surprisingly compact size – the footprint is no larger than that of many common 5.2-inch smartphones.

Thanks to the larger display area, the compact size, the dual rear cameras, a practical and effective recognition of the face and fingerprints and the high-capacity battery – common trait of the entire ZenFone Max series – of 4130 mAh, ZenFone Max Plus boasts a rich set of top-of-the-class features, specially designed to best tackle any adventure. ZenFone Max Plus therefore offers all the energy needed in all conditions and for all kinds of challenges, allowing photography enthusiasts to have a wider vision and create more beautiful and original images thanks to a wide range of creative options – all enclosed. in an elegant and compact body, with a metallic finish and very comfortable to hold.

The new ZenFone Max series

The new ZenFone Max series has been designed to offer a full range of dedicated high-capacity smartphones. The previous generations of the individual ZenFone Max smartphone models have all become best-sellers: ZenFone Max, ZenFone 3 Max and ZenFone 4 Max alone have achieved an overall sales volume of nearly 5 million units. The new ZenFone Max series will include variants with different SoC (System-on-a-Chip) processors and display sizes, but the hallmark of the range will remain the presence of a high-capacity battery and unquestionably extended autonomy.

Immersive vision

The large 5.7-inch full-view display in 18: 9 ultrawide format with Full HD + resolution adopts an ultra-thin bezel that ensures a large viewing area with a display to device size ratio of 80%, for enjoy an extended screen in a small and compact size, comparable to that of a common 5.2-inch smartphone. The much larger viewing area thus makes viewing photos and videos in full screen and browsing the web extremely engaging without continually resorting to vertical scrolling of pages, also allowing you to conveniently place two apps side by side on the screen for real multitasking.

The slim and elegant design, the refined metallic finish and the screen profile of ZenFone Max Plus with 2.5D curvature on the edges ensure maximum comfort and pleasantness of use, guaranteeing a footprint significantly less than that of a common 5.7-inch phone.

Perfect photographs

With ZenFone Max Plus, photography enthusiasts can unleash their creativity. In addition to the f / 2.0 front camera ideal for perfect selfies, ZenFone Max Plus features an advanced dual rear camera system specially designed for unmatched photo quality and shooting flexibility. The 16MP PixelMaster main camera adopts an f / 2.0 aperture lens for always sharp and bright photos, combined with Phase Detection Autofocus (PDAF) system capable of perfectly focusing both still and moving subjects in as little as 0.03 seconds, even in low light conditions.

The dual camera system also integrates a 120 ° wide-angle lens that ensures a 200% wider field of view than traditional smartphone cameras, useful for including more people in your shots or capturing richer and larger scenarios, making photos and videos sensational where the sense of space really dominates. The wide-angle view also allows you to take perfect shots even in confined spaces, where it would be impossible to step back to correctly frame everything you want to shoot.

Top energy

The highlight of the ZenFone Max series is the incredible battery capacity, specially designed to meet the needs of those who travel frequently and are always on the move or simply want maximum autonomy from their smartphone. ZenFone Max Plus uses a generous high-capacity, high-density 4130 mAh battery that not only offers incredible autonomy, but also contributes to the incredibly compact size of the device and allows you to extend the use of the phone up to 26 days of standby time. 26 hours of talk time in 3G mode, up to 21 hours of Wi-Fi web browsing and up to 13 hours of video playback. The battery of ASUS ZenFone 4 Max Plus has such a large capacity that it can also be used as a power bank to charge other devices.

The new smartphone also integrates ASUS PowerMaster, a suite of technologies to intelligently manage the battery, optimizing its autonomy and duration over time, thus ensuring constant long-term performance, as well as allowing reverse-charging functionality and always ensuring maximum safety. The ASUS PowerMaster technology includes 12 different control parameters – including temperature monitoring and overvoltage protection – with automatic saving of settings, to always guarantee optimal battery operation and a duration over time 2 times longer than that of other smartphones.

Maximum security

ZenFone Max Plus is the first ZenFone – as well as one of the very few phones in its class – to offer the technology Face Unlock which provides the user with a quick, safe and practical alternative to using the fingerprint sensor to unlock the phone, which is very convenient for example when wearing gloves or in bad weather conditions.

ASUS ZenFone Max Plus (M1) will be available from the end of the month in the refined Deepsea Black, Sunlight Gold and Azure Silver colors at a recommended price of Euro 249 including VAT for the 3GB RAM and 32GB storage version and in the Deepsea Black variant at a recommended price of Euro 299 including VAT for the premium version with 4GB of RAM and 64GB storage.

Starting today, 12 January 2018, and for a few days it will be possible to request directly on theASUS e-shop at the following link http://www.zenfone.it/zenfonemaxplus_m1/prelancio/ an exclusive code that will guarantee the possibility to benefit from a discount of 100 Euros for the purchase in ASUS ZenFone Max Plus (M1) preview.