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Artificial intelligence sneaks into the Chinese digital marketing market



Artificial intelligence sneaks into the Chinese digital marketing market


Artificial intelligence goes one step further, and is now launched into the digital marketing market in China, becoming the creator of Alibaba’s new advertising content.

Artificial intelligence does not stop making big headlines in the technology sections of the most relevant media. What this technology is achieving seems to have no end, and on this path the digital marketing market has positioned itself as its latest target.

20,000 lines per second

20,000 lines per second is the figure that the artificial intelligence of Alibaba, the Chinese e commerce company, can reach when writing the advertising labels for its products. The good, nice and cheap thing is over. This intelligence is capable of developing automatic descriptions of the items for sale in an increasingly humane and attractive way.

Digital marketing is now rubbing its hands with this new smart editor which in a matter of thousandths of a second applies deep learning technology and natural language processing to millions of item descriptions, generating a new copy of its own.

A blurred border between human and machine

This artificial intelligence will be capable of producing millions of words and images for so many millions of people who will consume them daily. But will they notice who writes them? Is the line between human and machine writing slowly blurring?

Although this technology is perfect for getting more sales, and therefore more clicks, human writing hooks a reader more by appealing, on occasions, to more sentimental messages that are beyond, at least for now, the ability to write such machines. But for some, this reality is only a matter of time.

There are many who also believe that personalization in the writing of advertising messages will become more and more concrete and all under the umbrella of artificial intelligence. Are we heading to this point? Will artificial intelligence get to know our tastes and preferences as well as our family and friends? Who knows…