Apple may launch its own web-based search engine

A new report claims that the factors increasingly point to Apple further expanding Siri’s search results and Featured Searches, with the company potentially working on a universal search engine.

Apple already has a search engine that it uses for Spotlight Searches and Siri. However, if a new report is accurate, Apple may be looking to ditch its financial fix to make Google the default on the iPhone and launch its own comprehensive search engine.

The main argument of the argument presented Thursday morning by Jon Henshaw in says that it is not clear if Siri Suggestions already uses Google. Instead of, Apple returns search results with Spotlight Search and ignores other search engines.

In our own brief tests on Thursday morning, some outbound and return traffic to and from Google for Siri Suggestions in iOS 14 passed through our router. The same search terms in iOS 13 pulled almost entirely from Google.

The report goes on to say that Apple is investing heavily in search and is targeting job openings for search engineers. However, the number of jobs available in related fields has decreased in the last year, compared to the increase. This may be a factor in the limitations of the coronavirus more than anything else, making year-over-year comparison difficult.

An update to the web crawler page “Applebot” for web developers was also made in June. Henshaw notes that the changes included how to verify that the traffic was actually coming from Applebot, and the company provided details on the differences in the crawler between mobile and desktop-focused searches. The update also made it clear that the tracker represents ages similar to Google, and a section on search rankings was expanded. At present, the information Apple has promulgated about the crawler is very similar, if not identical, to how Google scans pages.

Henshaw also points out that the AppleBot web crawler has been busy, and he’s noticed this recently. A quick read of tracker traffic has not shown any noticeable increase or decrease in Applebot’s tracker traffic since 2015, following a slow launch in the fall of 2014.

However, despite some evidence to suggest that there is no increase in factors suggesting an imminent launch, an Apple search engine available to all makes some sense. Henshaw says that Apple’s Google engine would weaken Google’s dominance over search and offer better promotion for Apple services, tighten Apple’s control of the entire hardware and software stack, and allow developers to promote apps in larger search results beyond. of searches in the App Store.

A big factor against Apple developing its own full search engine includes the loss of the billions of dollars annually that Google Apple pays for the privilege. Plus, you may draw additional antitrust attention from regulators if you do so, at a time when investigations and demands for testimonials are at an all-time high.

Henshaw points out that the product may never make it to market.

“At this point, everything is based on observations and guesswork. They may never publish a search engine. It is also possible for iOS, iPadOS and macOS users to use it and not even realize it, ”Henshaw writes. “It could be so tightly integrated into the operating system and native applications that Spotlight searches and alerts slowly eliminate queries that would otherwise have been made on Google.”