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A new Digital Pact that places people at the center of the action



A new Digital Pact that places people at the center of the action


From Telefónica, a new Digital Pact opens the way to guarantee the values ​​and ensure the benefits of digitization in people through five key points. The objective is to promote this change from a public private collaboration, and in an era of fiber networks, 5G, and the generation of enormous volumes of data that can only be managed through algorithms and artificial intelligence.

A New Digital Deal was necessary and Telefónica has been the first to respond to this demand. Placing people at the center of a interoperable and open digitizationthe company has responded to the need to go one step further.

A change of era towards digitization

The First Digital Manifesto that Telefónica presented in the year 2014 no longer met the needs of an ever faster world where technological, political and social changes They happen at great speed.

We live in the era of the fiber network, 5G, the domain of huge data volumes, artificial intelligence and its algorithms… it is a change of era towards the digital age.

A new time where the benefits of technology for improve people’s lives are incredible, but where you also have to be careful. The risks of digital disruption they are a reality for which you have to prepare.

Collaboration: a proposal for the future

In order to know how to face these challenges, Telefónica has presented the second edition of its Digital Manifestowhere it places both governments and companies on the scene and gives them a leading role in the fight to mitigate the possible adverse effects that the digital age may bring.

To do this, it relies on collaboration as the main proposal for the future that favors and ensures digitalization people centered. Quite a challenge for the sovereignty of the different states that must bet on new regulatory models, as well as social policies that give wings to economic development and innovation.

A new Digital Pact to ensure values

Ensuring a fair and democratic use of new technologies to improve people’s lives is the main objective of this new pact.

Time passes and what was worth four years ago has gradually become obsolete. A fact that has created inequality when it comes to accessing digitization, and that now this new Digital Pact seeks to combat through five key principles:

  1. A digital bill of rights. Designed for people and protection of their values ​​and fundamental rightsthis letter of digital rights is the company’s proposal for a world without borders, the world of the Internet, where the global prevails. Promoting innovation, entrepreneurship and leaving room for experimentation are elements that are part of this letter where international collaboration is reinforced as a way to solve the problems arising from the supply of global digital services and the international flow of data.

  2. An inclusive model of society. There are millions of people who are still disconnected, and, consequently, without getting started in the world of digitization. A fact that has led to the need for an inclusive process of society led by both the public and private sectors through a collaboration that brings the connection where it is still missing.

  3. Transparency and ability to choose. It is the users who must have control over their data and know how to use it. An empowerment that begins with transparency about them, thus achieving greater confidence when giving their security and privacy to others. From this perspective, it is the states that will be responsible for guaranteeing data security as a fundamental right of the citizen.

  1. Responsability and compromise, both to maintain and enforce existing laws and to monitor information traffic. It is the data that has become the oil of this century and its value does not stop growing. A fact that can bring with it the emergence of positions of dominance to be avoided. To try to get her sustainability it is also necessary to ensure the ethical use of artificial intelligence and algorithms.

  2. Generate equitable, competitive and non discriminatory digital ecosystems. Knowing how to move in the new digital environment is not an easy matter for everyone. That is why proper training and education, through social and fiscal policies adapted to this new era, it will be necessary for people to face the new challenges and opportunities that digitization is bringing with it.

A debatable agreement

The New Digital Pact was necessary in Spain, which has an optical fiber similar to that of France, Germany and England together. A digital society with a new treaty, discussed by Belén Barreiro, Manuel Muñiz, María Luz Rodríguez and José Ignacio Torreblanca.

Barreiro, sociologist, Founder and Director of MyWord, understands that in this new pact “the call to the intrusion is important”, because we must not ignore those who cannot access digital. “The manifesto will lead to equality and break down barriers” for curb users’ ability to manipulate.

And it is that the “fakes news” have occupied many headlines in recent times. His ability to reach people has grown like foam and, as Manuel Muñiz, Dean of the IE School of International Relations, highlighted, “there is a collapse of faith in the elites«. An idea shared by José Ignacio Torreblanca, Professor of Political Science at the UNED, who determines that this new pact will add value to the journalistic product to fight against the vulnerability of the system.

We must democratically decide on our own destiny”, stated María Luz Rodríguez, Professor of Labor Law at the University of Castilla la Mancha and Expert in Digitization and Labor of the 100 of COTEC.

A debate where inclusivity, transparency and choice, accountability, responsibility and equity and non discrimination have been the bastions in line with this New Digital Pact where the clear protagonist is none other than the person.