2013, the year of mobile payment
The NFC will not be standardized in 2013. This is how categorical they are shown since PayPal. The company dedicated to e-commerce knows that payments are experiencing a revolution in recent years and that people are changing the way they spend money, but they do not trust it Near Field Communication as one of the standards to follow in the near future.
What problems do you see with this system? That, really, it is not solving any problem that consumers have, nor is it adding any value to make it an option to consider when paying. Is it easier to bring the mobile phone to a terminal that can read it than to use a credit card? While it is true that the NFC is still taking its first steps, some experiences already put all its possibilities on the table.
What they are a little more convinced of is that consumer loyalty will be a value that will be rewarded. Coupons and gifts will reward customers who stay loyal to brands, creating a bond that, just a few years ago, was impossible to see.
For them to prosper, payments from mobile They will have to offer something more than the traditional ones, eliminating complications and making everything easier for the consumer. So there comes the need for technology to be both effective and simple. Once this is resolved, the important thing is that it remains in the background, because, after all, the important thing is to buy.
Mobile, mobile and more mobile
The clearest trend and in which many other experts agree is the mobile. It seems that this is going to be one of the keys for the coming year. In the future, it will be possible to pay in a store without having to go through the traditional checkout: workers will be able to collect from the aisle or the changing room. Will we end the queues paying from anywhere in the establishment?
But the most interesting thing is what we still do not know, what is yet to come. The local will gain strength, even more than we have already seen that it has, and contextualized purchases will make a difference. They will do so soon and in a way that few can yet imagine. PayPal believes that 2013 will be the time when there will be a sea change in the way we shop and pay. Will they be right or will we have to wait a little longer?
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